Donor fatigue is about how exhausting it feels thinking nothing makes a
difference. It is not an excuse, it is a state of mind. It is more than a passing
thought, it is the belief that nothing is going to get better, so why bother.
Donor fatigue is a powerful diminishment because when people stop believing
there is no turning back.
Think about all the years you believed in Santa Clause. You didn’t question it’s
likelihood, its improbabilities, you simply believed in magic. Then one day it all
came together that of course it doesn't make sense; an overweight man cannot
travel around the whole world and deliver gifts to every good person. This is
how people are feeling about charities. The magic is gone. Fatigue and
desensitization are replacing belief.
Seamless giving won’t bring back childlike wonderment but it can ignite the
spirit of generosity. Even in the face of donor fatigue, desensitization or
cynicism, the spirit of generosity is still strong.
In order to nurture (or make it feel like the holidays all year around) the spirit
of generosity needs to be taken care of. Like a muscle it needs flexing ( even on
leg day) but how do you keep your routine going? First you make sure it is
something you enjoy, and second you make it a part of your daily action.
Travel is something everyone enjoys, and it is a part of your daily action.( see
what we did there). No matter why you are travelling for business or vacation,
travel details your story. It highlights your adventurous side, as well as your
experiences. Your spirit of generosity expresses your kindness, altruistic side
and do-gooder side. When you travel and flex your spirit of generosity your
story is told in two parts.
You are able to share the photos of your business trip, holiday, or vacation and
you share with your friends, and family that you booked through a search
engine that donates 100% profits to flights of compassion. And you did so
because of who you are. You had the choice to make a difference and you did.
That is how seamless giving solves donor fatigue.
Seamless giving keeps the spirit of generosity strong, because it is natural to give. It is not natural to be constantly asked.