Donor fatigue is about how exhausting it feels thinking nothing makes a
difference. It is not an excuse, it is a state of mind. It is more than a passing
thought, it is the belief that nothing is going to get better, so why bother.
Donor fatigue is a powerful diminishment because when people stop believing
there is no turning back.
Think about all the years you believed in Santa Clause. You didn’t question it’s
likelihood, its improbabilities, you simply believed in magic. Then one day it all
came together that of course it doesn't make sense; an overweight man cannot
travel around the whole world and deliver gifts to every good person. This is
how people are feeling about charities. The magic is gone. Fatigue and
desensitization are replacing belief.
Seamless giving won’t bring back childlike wonderment but it can ignite the
spirit of generosity. Even in the face of donor fatigue, desensitization or
cynicism, the spirit of generosity is still strong.
In order to nurture (or make it feel like the holidays all year around) the spirit
of generosity needs to be taken care of. Like a muscle it needs flexing ( even on
leg day) but how do you keep your routine going? First you make sure it is
something you enjoy, and second you make it a part of your daily action.
Travel is something everyone enjoys, and it is a part of your daily action.( see
what we did there). No matter why you are travelling for business or vacation,
travel details your story. It highlights your adventurous side, as well as your
experiences. Your spirit of generosity expresses your kindness, altruistic side
and do-gooder side. When you travel and flex your spirit of generosity your
story is told in two parts.
You are able to share the photos of your business trip, holiday, or vacation and
you share with your friends, and family that you booked through a search
engine that donates 100% profits to flights of compassion. And you did so
because of who you are. You had the choice to make a difference and you did.
That is how seamless giving solves donor fatigue.
Seamless giving keeps the spirit of generosity strong, because it is natural to give. It is not natural to be constantly asked.
Travel Plum is a social enterprise, because after several years in nonprofits, and a lot
of research (there was a lot of reading) we noticed people wanted change. People's
perspectives of charities were not as positive as they once were.
So instead of opening another charity we chose social enterprise based on 3
common themes. These themes were in almost all articles, conversations and posts.
So we decided to change it up and design a platform based around the supporter.
A new and simple way to give based on the supporters needs as well as the social
First Feather: Impact
Arguably (not sure who is going to argue it, but I am ready) is impact. People want
their donation, their money to make a difference. We found that people were
disappointed, jaded and experiencing donation fatigue.
Just like everyone else we gave our time, or resources and insights to see small
growth, or different but not necessarily better change. We found people had a lot of
emotions toward this, and frankly so did we. Anger, disappointment (again),
frustration and then eventually, and thankfully we became determined. Determined
to find a new and simple way to give. Where and how could we fix this ?
The how, is social enterprise. The where, well that one took some time. We first
thought in very general terms. We were going to be the Oprah of social enterprise.
“YOU GET A DONATION, YOU GET A DONATION. EVERYBODY GETS A DONATION.”
It was a nice thought, but an even nicer and more realistic one has been to partner with the Give A Mile organization. A non-profit dedicated to giving the gift of togetherness and goodbye. Flights of compassion have an immediate impact.
Perfect! One feather ruffled, now onto the next.
Second Feather: No Ask
We want people to feel good about giving again. No matter how creative fundraising
gets in order to unburden people of donor fatigue, we decided to stop asking.
We want to leave people alone while doing daily errands. We don’t want people to
feel bad for saying no. Sometimes you don’t have the extra $50.00 dollars or the
extra $2.00 dollars. So we get it.
So, no more asking. We won’t chase, or hustle to ask you at your favourite hang outs. We want you to come to us. Just a choice. We are here, when you use our search engine, you know that you have made the choice to impact someone's life.
Third Feather: Engagement
Businesses need your engagement to sell you something. Employers need your
engagement to help them sell something. Travel Plum isn’t selling anything. It is
simply a choice, it is designed for the supporter. When you use Travel Plum as a way
to plan your travel, we are all stronger with your engagement.
We believe so deeply that a shift in giving is needed. However, we know we need
believers, supporters and change makers. Not as a way to sell, but as a way to
Our partners give the gift of a final goodbye. You choosing to use Travel Plum helps
them achieve as many goodbyes as possible. Which means you are the change. I
mean, if we can sell you on the idea of change, that is what we got on the shelves.
So, to make a long post short, we are here to impact as many lives as possible.
Asking people for nothing, and really hope to see you there
We are excited to announce a new support partnership with Give A Mile
Give A Mile is a Canadian charity that raises resources through financial donations or by donating your unused air-miles. This go towards individuals and family's needing air travel for compassionate reasons. The flights Give A Mile supports are for people that are in palliative or critical condition. Check out their site at www.giveamile.org
With every Travelplum flight or hotel booking 100% of the profits we make go to organizations like Give A Mile that support flights of compassion and gives the gift of a final goodbye.